What is a beautiful site design? It is aesthetically pleasing and can serve as an inspiration to churches or ministries that are aspiring to put their face on the web. The Church has a great harvest to meet on the internet and have a great opportunity to preach the gospel of Christ to all nations.
“And this gospel of the kingdom will be preached in the whole world as a testimony to all nations, and then the end will come.” Matthew 24:14
“Go ye therefore, and teach all nations, baptizing them in the name of the Father, and of the Son, and of the Holy Ghost: Teaching them to observe all things whatsoever I have commanded you: and, lo, I am with you always, even unto the end of the world. Amen.” Mathew 28:19-20
Just like a business, a church requires some marketing efforts in order to get the word out about its existence and there are several venues to achieve that. One and perhaps the most important one nowadays is a website.
As more and more churches realize the importance of having an online presence, there are still some that doubt whether it is a necessity or perhaps just a movement that churches are jumping into.
You want to grow your church in number so you have to market. You want as many people to know about you as much as possible. You want to reach out to these "prospects". But how exactly do you achieve that?
There are different ways: from the conventional direct mailing to passing out of flyers to TV advertisement or radio announcement. There are churches that are doing a combination of these things for maximum exposure. However, if you are not in a financial position as a church to utilize these venues, a website is the most feasible and perhaps the most cost-effective one.
With a website, you allow your prospects to find you. You are right where they are looking. People do not flip yellow pages anymore. They log-in to the internet to look for information basically about anything and everything and that is why it is important to have an online presence. In your website, you allow your prospects to get to know you more: Who your leaders are, what your mission and vision is, the ministries that you have and so on and so forth. You can also give your prospects a feel of what your Sunday service is like that a flyer or postcard is not capable of doing.
If you have a higher budget, you may also provide your visitors some audio and video materials that will allow them to grow in their walk with God.
You must know though that it is important not to have a website just for the sake of having one. Part of giving your visitors an online experience of what your church is all about is to have one that is visually-appealing. People are visual by nature. They love colors, images, and a combination of both. By having a website that tastefully put these elements together, you are stimulating your visitor's senses and engaging them to explore more of what you are all about and what you have to offer.
Most importantly, your website does not only represent you but it represents God so it must be presented at its utmost excellence.