Websites are like art - some are magnificent like the Mona Lisa - they draw you in and make you look deeper. Then there are those that are more like a child's finger-painting - sloppy and hard to decipher. Sometimes you need a little inspiration - or as Picasso put it, 'Good artists copy, great artists steal.' And no, we're not advocating theft, but a quick look at competitors' sites can help you see where you could make improvements. Your website is often the first impression you make to your visitors - so make diatribes about your greatness, typos, or long videos with trippy audio a thing of the past.