Your church website is often a visitor's first impression of your church. Is it welcoming and easy to navigate as first-time guests seek to learn more about your church? Appearance is important, but the most important question to ask is, "Is my church website serving visitors to my congregation well?" Having a church website that is easy to navigate is a way for you to be hospitable and serve your congregation.
Here are three things I recommend be easily accessible on church websites:
- The church address should be on the home page. This seems obvious, but you'd be surprised at how rare it is that church websites list their location on the home page. Do you have multiple campuses? Display each of the campus addresses on the home page and make it easy to identify which is the main campus. If your church's mailing address is different from the physical address, clearly state that on the front page as well.
- List a working phone number. I've noticed that some church websites do not list a phone number and simply have a contact form. However, this makes it difficult for a visitor who prefers to call or doesn't have immediate access to the internet. If you don't have someone on your church staff whose responsibility is to answer the phone. It's a huge help to us here at Vanderbloemen so that we can rest easy knowing that the phone will always be answered to assist our churches.
Just as you would welcome a visitor into your home, welcome visitors to your church websites by making it easy for them to find their way.