We want you to have access to the most reliable information available for your instruction and enlightenment of the internet, and how to work with it to help spread the Gospel to as many as possible. Just as Paul and Jesus went to the synagogue to reach people with the word, so is the internet to today's world.
3 No-Brainers Many Church Websites Are Missing
- The church address should be on the home page. This seems obvious, but you'd be surprised at how rare it is that church websites list their location on the home page. Do you have multiple campuses? Display each of the campus addresses on the home page and make it easy to identify which is the main campus. If your church's mailing address is different from the physical address, clearly state that on the front page as well.
- List a working phone number. I've noticed that some church websites do not list a phone number and simply have a contact form. However, this makes it difficult for a visitor who prefers to call or doesn't have immediate access to the internet. If you don't have someone on your church staff whose responsibility is to answer the phone. It's a huge help to us here at Vanderbloemen so that we can rest easy knowing that the phone will always be answered to assist our churches.
The Top 10 Essentials For Your Church Website
10. Photos Of People
9. Good Graphic Design
8. Easy Navigation
7. Online Connection – Social Media
6. Ministry Info
5. Current Content
4. Staff Photos And Bios
3. What You’re About
2. Meeting Times
1. Your Location And Contact info
Eight Things Your Church Website Must Have
“Must” is a strong word, and I realize that. But hear me out.
Staff Names and Titles
Information about Your Children’s Ministry and Youth Ministry
Statement of Beliefs
Links to Social Media Profiles
Major Church News Items
A parable about church websites
“We need more lodgers,” said Maria Silversmith to her husband Joe one evening. Ten years back, they had bought their large rambling house to accommodate six children as well as two elderly relatives. With only the two younger children now left at home, the house seemed achingly empty, even with the presence of Tim their lodger, who had become like one of the family. “Let’s make a webpage, then people looking for lodgings can easily find us,” suggested Joe.
Their family home was an ideal place for lodgers. They were easy-going and welcoming people. Maria was a caring woman who could be motherly to student-age lodgers or a wise friend to anyone nearer her own age. Joe liked the extra company and was a gracious host, while Sue and Jason (10 and 14) already treated (or boisterously mistreated) Tim as an older brother. Indeed, Tim’s stay with them had been a healing time for him in many ways. Of course, as in any family, there were grumpy times but these usually evaporated quickly.
“Let’s sit down after dinner and list what to put on our webpage,” announced Joe the next day. There were so many things they might have said. How Joe loved fishing and motorbikes. That Maria was a music teacher and played in a band. The way Sue and Jason played a mean game of tennis. Even how Tim their lodger had found healing and acceptance in the Silversmith household.
But somehow, despite their gifts and interests, the Silversmiths found it hard to communicate when not face-to-face. So their webpage ended up looking rather like this:
- one photo of the front of the house (no people pictured at all)
- measurements of the rooms available for lodgers, with details of the decor and furniture
- a list of house-rules and meal-times
- a short history about the building of their house
And that was it. The Silversmiths could never understand why “the website didn’t work”.
5 Reasons Your Church Website Might Be Keeping Visitors Away
The first place most people will go to learn about your church—before even stepping one foot in the door—will be your website. When they get there, are they excited to join your church community in worship or are they running in the opposite direction? Here are five common reasons that your church website might be keeping visitors away:
Reason #1: It doesn’t provide the necessary information
Church seekers typically aren’t visiting your website to browse your directory or make a donation. According to a 2012 study by Grey Matter, 43 percent of church website visitors are searching for service times. Location details, contact information, and a brief explanation of what to expect will also give people what they need to determine whether or not they’ll be slipping into your pews this weekend. Make sure this important information is always up-to-date and accurate so visitors don’t arrive to an empty building.
Reason #2: It’s all about your news
Even though you want to list upcoming events, you don't want to put every little detail and information about illness and medical details about your members There is a better place for that in your bulletin, even if you put that online. But remember it is better to be safe than sorry with possible HIPAA laws concerning the places and means of treatment.
Reason #3: It’s outdated
Does your church website overuse kingdom colors like royal blue and deep red? Or maybe you just haven’t updated it since you adding some clip art in 1997. If your church website looks like it doesn’t belong in this century, visitors will probably feel that your church has no relevance to their lives. Keep your website current and fresh so interest in your church will grow.
With 56 percent of smartphone-toting millennials scoping out churches online before visiting, websites that aren’t responsive will likely deter any mobile traffic. People won’t spend time pinching and scrolling to find out where your church is located or what time the services are. Make it easy for those visitors to browse your website from the technology that’s right at their fingertips.
Reason #5: It isn’t authentic
Your church website should be an accurate representation of your church while putting your best foot forward. If you’re using a bunch of stock photography or painting an inaccurate picture of who your church community really is, people will see through that façade immediately or be disappointed when your church doesn’t match their expectations.
Don’t let a poor website kill people’s interest in your church. A current, mobile-friendly, and informative website will be welcoming to visitors and increase interest in your church.
How are you making sure your church website isn’t keeping visitors away?
We have curated and authored articles that will help you understand how you can build a better website. Not just what others are doing, but pieces about why you are using this medium to reach the lost.
What are infographics? Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends. These are chosen for their ability to enhance understanding about certain points about Interner Presence.