We want you to have access to the most reliable information available for your instruction and enlightenment of the internet, and how to work with it to help spread the Gospel to as many as possible. Just as Paul and Jesus went to the synagogue to reach people with the word, so is the internet to today's world.
Why is a Domain Name so Important
On a basic level, domain names are important because the Internet's addressing scheme is not very effective without them.
Each computer on the Internet has an Internet protocol (IP) address: a unique string of four numbers separated by periods, such as 220.127.116.11. Since remembering the IP addresses of all of your favorite Web sites would be nearly impossible, a group of computer scientists created the domain name system to assign a unique name to each numeric IP address.
But domain names are much more than just a technical shortcut. A short, memorable domain name can make the difference between creating a successful Internet Presence and getting lost in cyberspace.
A domain name adds credibility to your congregation. Having your own domain name makes your group stand out. If you publish your site through an ISP or a free Web hosting site, you'll end up with a URL such as www.yourisp.com/-yourchurch. This generic address does not inspire confidence in a customer like a www.yourchurch.com domain name does. And since many people don't yet trust the Internet, you'll want to do what you can to prove that your church is one they want to visit. If you're not willing to pay the money to register an appropriate domain name, why would the searcher think that your congregation is not focused on the important things?
A domain name says you're forward-thinking. Having your own domain name indicates you're part of the Digital Revolution, and it implies that you're up-to-date on emerging technologies. Whether this is true or not, having your own domain name might just put you ahead of others.
A domain name adds mobility to your Internet presence. Owning your own domain name lets you take that name with you if you transfer Web hosts or switch to your own in-house server. If you don't own your domain name, you'll have to take a new URL, which will destroy the branding that you built up with your first address.
The right domain name can attract vistors. If you decide to register a domain name that tells what you believe, rather than the name of your congregation, you might draw Web surfers in search of that topic. For instance, a hardware store that registered Hammers.com might get visitors looking for hammers on the Internet. Also, although search engine results are hard to predict, Hammers.com could show up more frequently in search results when someone searches for information about hammers.
A domain name builds your brand. More than anything else, a domain name can increase awareness of your brand. If your domain name matches your church, it reinforces your brand, making it easier for vistors to remember and return. It will also be easier to support word of mouth because vistors will remember your congregation name and pass it along to friends.
The bottom line is that a good domain name can go a long way toward generating traffic to your Web site and building your reputation. That, in turn, will result in people learning about the truth that you teach. That is why a domain name is included with every package.
Why is a websites Appearance Important
What is a beautiful site design? It is aesthetically pleasing and can serve as an inspiration to churches or ministries that are aspiring to put their face on the web. The Church has a great harvest to meet on the internet and have a great opportunity to preach the gospel of Christ to all nations.
“And this gospel of the kingdom will be preached in the whole world as a testimony to all nations, and then the end will come.” Matthew 24:14
“Go ye therefore, and teach all nations, baptizing them in the name of the Father, and of the Son, and of the Holy Ghost: Teaching them to observe all things whatsoever I have commanded you: and, lo, I am with you always, even unto the end of the world. Amen.” Mathew 28:19-20
Just like a business, a church requires some marketing efforts in order to get the word out about its existence and there are several venues to achieve that. One and perhaps the most important one nowadays is a website.
As more and more churches realize the importance of having an online presence, there are still some that doubt whether it is a necessity or perhaps just a movement that churches are jumping into.
You want to grow your church in number so you have to market. You want as many people to know about you as much as possible. You want to reach out to these "prospects". But how exactly do you achieve that?
There are different ways: from the conventional direct mailing to passing out of flyers to TV advertisement or radio announcement. There are churches that are doing a combination of these things for maximum exposure. However, if you are not in a financial position as a church to utilize these venues, a website is the most feasible and perhaps the most cost-effective one.
With a website, you allow your prospects to find you. You are right where they are looking. People do not flip yellow pages anymore. They log-in to the internet to look for information basically about anything and everything and that is why it is important to have an online presence. In your website, you allow your prospects to get to know you more: Who your leaders are, what your mission and vision is, the ministries that you have and so on and so forth. You can also give your prospects a feel of what your Sunday service is like that a flyer or postcard is not capable of doing.
If you have a higher budget, you may also provide your visitors some audio and video materials that will allow them to grow in their walk with God.
You must know though that it is important not to have a website just for the sake of having one. Part of giving your visitors an online experience of what your church is all about is to have one that is visually-appealing. People are visual by nature. They love colors, images, and a combination of both. By having a website that tastefully put these elements together, you are stimulating your visitor's senses and engaging them to explore more of what you are all about and what you have to offer.
Most importantly, your website does not only represent you but it represents God so it must be presented at its utmost excellence.
We have curated and authored articles that will help you understand how you can build a better website. Not just what others are doing, but pieces about why you are using this medium to reach the lost.
What are infographics? Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends. These are chosen for their ability to enhance understanding about certain points about Interner Presence.